How it works
HaloTrack is measurement, not management. We never touch your campaigns — we watch what your spend does to your market share, and tell you the truth about it.
Early access is invite-only and onboarded in small batches. Apply, and we review weekly — you'll hear back either way.
Authorise via Amazon's official login (Selling Partner API + Ads API). Read-only scopes — no bid access, no write permissions, revocable by you at any time in Seller Central.
Weekly SQP pulls start immediately, plus whatever backfill Amazon makes available. Ad spend joins automatically and lands on the same per-term timeline.
A weekly audit of every tracked term: KEEP, CUT or WATCH, with the money attached. Keep your bid tool — HaloTrack tells you whether it's working.
The data
Search Query Performance — your share of impressions, clicks and purchases per search term. Requires Brand Registry. Pulled weekly, stored permanently.
Amazon Ads API — spend, clicks and attributed sales per term. Joined to your SQP timeline automatically.
The join is the product. Spend changes mapped against share movement is what no console and no bid tool shows you.
Amazon publishes both halves of the answer — it just never puts them on the same chart, and it throws the SQP half away every week.
HaloTrack's only job is to keep the record and draw the line. The longer you're connected, the more your history can tell you — which is why early access accounts will get the causal incrementality layer first.
What we never do
HaloTrack has no write access to your campaigns. It cannot change a bid, a budget or a target — by design, not by promise.
Your account data is never sold, shared or shown to other users. Aggregated, anonymised category benchmarks only ever use data you've agreed to contribute.
Disconnect in one click, revoke API access in Seller Central, and export your full history to CSV before you go. It's your data.
Early access
Every week you wait is a week of share data you don't get back. The dashboard is free during early access — apply now and start the record.
Invite-only · reviewed weekly · read-only access