The product
HaloTrack doesn't touch your campaigns. It sits alongside whatever you use to manage bids and answers the one question none of those tools can: is this spend actually buying you market share?
01 — The record
Search Query Performance is the closest thing to ground truth on Amazon — your share of impressions, clicks and purchases on every search term. Brand Analytics shows it one week at a time, then lets it vanish. HaloTrack pulls it weekly and stores it permanently.
02 — The overlay
Every spend change is plotted directly against your share of the term. Raise bids and see whether share follows. Cut spend and see whether organic holds. One chart, finally answering the question your console can't.
03 — The verdicts
Every week, every tracked term gets a verdict: KEEP (incremental — protect the spend), CUT (cannibalised — with the monthly amount you'd recover), or WATCH (share moving — needs attention). Plus alerts when a competitor starts taking your impression share.
04 — What's next
The dashboard is stage one. As your share history accrues, HaloTrack's causal layer scores the true incrementality of every term — separating spend that moves your share from spend that re-labels it. Early-access accounts get it first, and their accumulated history makes it sharper.
Who it's for
Selling on Amazon with Brand Registry, spending £3k+/month on ads, and suspicious that ACOS isn't telling the whole story.
Prove to clients that your management buys real share growth — and find the cuts that make you look brilliant. Multi-account view included.
Portfolio-wide visibility into which brands' ad budgets are doing real work, on one screen.
Early access
No credit card, no bid access, no lock-in. Invite-only and onboarded in small batches so every account gets a full setup and historical backfill. Paid tiers come later — early access accounts keep their history either way.
Reviewed weekly · you'll hear back either way